"Direct Mail for Digital"

We like to think of digital advertising as "direct mail for digital." Just like a targeted printed mailing, digital ads target specific households but provide you with clear and measurable results.

Our digital advertising is location-based, targeting all devices in specific households based on location without guessing or waste. This strategy is 11x more accurate than cookie-based targeting and doesn't waste your advertising budget on targeting non-human internet traffic, such as bots.

We employ hyper-accurate targeting methods to help offices promote upcoming events, announce legislative priorities, advertise constituent services, and communicate with less-engaged constituents via programmatic digital display and video ads. We offer three digital advertising products to help you reach your constituents with the right message.

When to Use It:

  • In district event promotion/awareness 
  • Targeted outreach to constituents based on geographic location, demographics, prior engagement

  • Becoming digitally responsive to constituents searching the internet for key topics that member office supports

  • Create overall awareness of Member’s priorities 

  • Highlight legislative priorities (bill sponsorship and co-sponsorships) 

Why We’re Different:

  • Historically advertisers have relied on a cookies based approach (you may have noticed all the new accept buttons on tracking cookies when visiting popular websites). This has been a HUGE cause of wasted dollars as advertisers admit that over half of the total spend of the ad campaign goes to bot traffic. We don't use cookies. 

  • We use a list of constituents with name & address to identify and target device IDs – this means you can be confident you’re targeting individuals in your district and real people, not bots. 

List-Based Device ID Targeting

Our list-based device ID targeting allows us to match your constituents using their physical addresses. You provide us with the addresses you want to target and our GPS mapping technology matches those addresses with device IDs living at that geographic location. Then we use our ad network to deliver your digital ads directly to their devices.

Geo-Fencing

Using our sophisticated geo-fencing technology, we can draw polygons (not radii or zip code radius) around target buildings or neighborhoods and serve ads directly to devices located within that area.

Search + Contextual Targeting

Become “digitally responsive” by targeting a list of your constituents and key search terms (i.e. Who is my representative? How do I get help with Social Security?) and immediately be able to serve a digital ad to those constituents.

Examples:

  • Who represents me in Congress?
  • Help with social security benefits
  • Immigration and Naturalization
  • Visas and Passports
  • Veterans Benefits
  • My Member of Congress

Want To See More?

Request a Demo