Most Recent Posts

In recent days and weeks, the term "town hall" has taken on a new meaning in American politics.  Elected officials from all over the country are facing increasingly vocal constituents during town hall meetings, and in some cases, the crowds' passion and energy has gotten in the way of productive dialog.  Of course, personal engagement with constituents is critical to a productive relationship between the Member and his/her community and traditional town hall meetings are an excellent way to connect.  However, there are many other ways elected officials can forge strong relationships in their states and districts while maintaining control of their message.  Telephone town halls are one of the most affordable, efficient and effective ways to connect personally with constituents.  From the comfort of the office, the Member can conduct live streaming, moderated Q&A sessions broadcast over the phone, his/her website, Facebook, YouTube or all of the above.  Click here to read about other ways to promote engagement during your event. 

Making oneself visible, accessible and accountable is a big part of why personal connection with constituents is important, but what happens after the event is over?  A non-partisan study done by the Congressional Management Foundation found that telephone town halls yield significant increases in constituents' perception of the Member's trustworthiness, accessibility, fairness and approval rating on specific issues:

TRUST

  • Prior to the telephone town hall meeting 38% of constituents trusted the Member to do the right thing "all or most of the time".  
  • After the meeting, 52% of attendees agreed with this statement.

ACCESSIBILITY

  • 82% of constituents who attended a telephone town hall meeting described the Member as "accessible".
  • Only 48% of the control group, who did not attend a meeting, described the Member in this way.

FAIRNESS

  • 82% of participants in the telephone town hall meeting said the Member was "fair".
  • Just 52% of the control group agreed with the statement on fairness.

APPROVAL RATINGS

  • Prior to the telephone town hall meeting only 20% of participants approved of the Member's handling of a specific issue.
  • At the conclusion of the one-hour meeting, the same group reported 58% approval on the exact same issue.

What's a 38-point increase in approval ratings worth to you?  Contact us today to get a quote for your next telephone town hall event!

 

We're so pleased to annouce the latest addition to our portfolio of communications and legislative strategy solutions.  Quorum is an innovative, new platform that provides users users access to the world’s most comprehensive database of legislative information ensuring legislative professionals and Hill offices never miss a mention of the issues they’re working on. With unique data analytics tools, Quorum helps users build coalitions by finding unexpected allies. Quorum also provides Hill offices with data-driven methods for measuring their Member's legislative productivity, tracking key issue areas and working with Census data on their district.  For a competitive monthly fee, offices can get access to this exciting new software and benefit from unlimited support plus the same access to our other industry leading solutions like IQ, Telephone Town Halls, Web Design, Voter Data Subscriptions and more. 

Read more about this new partnership in the article published by The Hill!

Over the last several years, we've all watched the role of social media progress from an interesting trend, to an useful tool, to a cornerstone of government communication strategy.  That's why we're so pleased to announce the all new IQ Social Media Center.  At no extra cost, IQ users can access this suite of fully integrated dashboards, charts and graphs that allow you to monitor and analyze all of your social media channels from one place.  All without leaving IQ.  The Social Media Center takes a "big data" approach to social listening and analytics, giving you real time access to key performance indicators on every social channel.  Track engagement trends, monitor audience growth, watch trending topics in your community and gain clear, actionable insight into every conversation.  Like every other IQ app, the Social Media Center is fully integrated with the rest of the system meaning you can save and import every social media interaction for response and further analysis with just one click.  

 

Social media is here to stay as a government communications channel.  Shouldn't your CRM take it seriously? Choose IQ and be empowered to make data driven decisions based on a complete view of your communications landscape.