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Earlier this month, the FCC issued a ruling allowing federal government entities and legislators—and their service providers—to dial mobile phones without prior express consent for official business purposes, including driving registration to Telephone Town Halls.

On Tuesday 7/26, the CHA issued a statement confirming this ruling and advising that Members may now begin conduct, or employ a contractor to conduct automated calls to mobile devices.

Here’s what you need to know:

1.  Franking rules still apply.

Automated calls to mobile numbers are still subject to blackout dates and cannot exceed 500 in total quantity within 90 days of an election where the Member appears on the ballot.

2.  No more scrubbing mobile numbers.

When building call lists for upcoming telephone town halls, you are no longer required to scrub out mobile numbers.  If you choose to continue to scrub mobile numbers and call landlines only, our team will see to it that it happens.

3.  Nearly half of all American households are mobile-only.

That includes 67% of young people (18-29), 59% of low-income adults and 56% of Latinos.  This ruling puts those demographics groups back within reach when holding your telephone town halls.

4.  Mobile numbers are still off-limits to campaigns.

As before, government entities and legislators are prohibited from calling citizens on their mobile phones for campaign or ballot-related purposes without the citizen's prior express consent.

5.  Offer an opt-out option at the beginning of calls

When you start including mobile numbers in your call lists, set up a keypad prompt at the beginning of each call that allows constituents to opt out of future calls.

 

To read the full FCC ruling, click here.  Contact us today with any questions or to schedule your next Telephone Town Hall event.

Millennials have taken the political world by storm, wielding serious electoral power for several election cycles already.  In fact, Millennials in America now outnumber Baby Boomers 75.4 million to 74.9 million.  With a voting share of 31%, Millennials’ voting power is roughly equal to that of Baby Boomers. However, Millennials have struggled to impact elections with the force that their voting share implies--studies show historically low voter turnout.  As The Atlantic said in February, Millennials are sometimes considered to be “all throat but no vote”. The question is, how can political candidates engage with Millennials during their campaigns and further activate them on Election Day? Candidates should consider the following tips in order to capture Millennials’ attention and convert political support into votes.

Be Transparent

Unlike other generations, 81% of Millennials answered “No” when asked if people can generally be trusted.  Breaking through Millennials' natural skepticism can be a real challenge.  Candidates should aim to be authentic and straight-forward to gain voters’ trust, loyalty and support.

Appeal To All Ethnicities And Races

According to the Pew Research Center, 43% of the Millennial generation is non-white, making them the most racially diverse generation in history. Researchers have also determined that the 2016 electorate will be the most diverse in history, making it more important for candidates to connect with voters of all different backgrounds.

Connect Online

Millennials are sometimes called “digital natives” due to the proliferation of technology since their births. Studies show that 90% of Millennials have at least one social media account, exemplifying that online participation has become the best way to reach, inform and interact with this generation of voters. More importantly, a personalized, active online presence will establish a connection with Millennials and can motivate them to go out and vote.

Target Your Topics And Issues

One in three older Millennials (ages 26 to 33) have obtained a four-year college degree or higher, putting Millennials on track for being the most educated generation in the country. However, 70% of Americans, spanning all generations, say that today’s young adults face more economic challenges than their elders. Financial and economic issues are just a few examples of the concerns Millennials will focus on when deciding whether to support or vote for a candidate. 

 

More tips on engaging with Millennials and every demographic in your community, get in touch with us today.

The 2016 election cycle has been unlike any other one we've ever seen before in the United States.  One of the many reasons is the heavy reliance on social media among candidates, sitting Members and constituents when engaging in political discussion.  Chances are, the emergence of social media as a major platform in politics is not news to you or your communications team.   With that said, the numbers are quite striking when we look at the power of sharing, online credibility, and how Congressional staff view the effectiveness of social media.  Here are six statistics that illustrate the increasingly important presence of social media in politics.

1.  92% of voting age Americans have at least one social media account.

Social media use among Americans 65+ years of age has more than tripled since 2010.
 

2.  40% of voting age Americans share political content on a daily or weekly basis.

This is in comparison to 54% of voting age Americans who share any type of content on a daily/weekly basis. 
 

3.  57% of Americans trust their friends most for political information on social media.

Only 41% of social media users in America trust political information coming directly from a Member or candidate.
 

4.  36% of American social media users trust traditional news outlets for political information on social media.

18% of Americans say they distrust political news from traditional outlets.
 

5.  76% of Congressional staffers say social media makes a  positive impact in constituents' ability to have real, meaningful interactions with the Member.

What's more, 70% of Congressional staffers think social media has made Members more accountable to their constituents.
 

6.  72% of Congressional staffers believe social media allows their office to reach people they could not otherwise connect with.

This figure is especially interesting in an election year when first-time voters are expected to play a crucial role in races across the country.

 

If your office uses IQ, you already know that our CRM platform is the only solution on the Hill that integrates with Facebook, Twitter, Instagram, YouTube and Flickr.  In fact, we're the only CRM on the Hill that integrates with any social media channels.  If you're using another CRM, you may not be capturing these crucial interactions.  Contact us to learn more about how IQ allows you to capture, track, analyze and respond to social media communications.