Leidos DSI Now Offers Digital Advertising

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May 24, 2019

Leidos DSI is proud to offer digital advertising to our clients as another Franking-approved way to engage with constituents. Our waste-free digital advertising offering uses three hyper-accurate targeting methods for offices to promote upcoming events, announce legislative priorities, advertise constituent services, and communicate with less-engaged constituents via programmatic digital display and video ads. Considered a form of "direct mail for digital," our new digital marketing tools are a great way to supplement your office's printed mailings, but with clear and measurable results.

We use your pre-purchased voter data to precisely target households within your district using their device advertiser identifiers (or “device IDs”), a tactic that is much more accurate than cookie-based ad targeting. This strategy eliminates any guesswork and totally avoids the waste of cookie-based tactics by ensuring that all end users are within your district and that none of your budget is wasted on non-human traffic, such as bots. 

Our contextual targeting tactic allows us to serve digital display and video ad content based on the web page an end user is visiting or the keyword searches performed by that end user outside of and after the traditional search engine environments. By using proprietary webcrawling technology, your ads are served only to end user constituents who have either visited web pages or searched for terms that are most relevant to your ad content and to your target audience.

Our digital advertising offering requires minimal effort on the part of the client. You just need to provide us with your target audience, any goals you have for the ad campaign, and the budget available; and we'll take care of designing the digital display ads, getting the designs approved by Franking, and delivering your ads to your selected audience. This method of advertising has already been approved by the Franking Commission, so your ad campaign can be launched with minimal delay. Our digital strategists have a history of working with the Franking Commission to streamline the individual review and approval of each digital ad for elected officials, saving our customers time and effort in the approval process.

After the ad campaign is launched, we send our customers weekly in-depth reports to show how the target audience is engaging with the ad. Unlike physical mail, digital ads produce detailed audience insights, including what day of the week or time of day your audiences are most active online. Offices can then use this information to plan social media posts, email blasts, and other types of constituent outreach. These analytics give you a clear ROI on targeting specific audiences, which can inform current and future digital advertising.

We believe these digital advertising tools should be a part of every office’s constituent outreach effort. Our process brings an unprecedented accuracy and transparency to the previously opaque field of digital advertising. With our tools, offices can contact constituents accurately and cost-effectively, without wasting time, effort, and taxpayer money. Find out more and schedule a consultation today!

Leidos DSI Partners with GSL Solutions to Offer Quick-to-Launch Custom Web Designs

Leidos Digital Solutions, Inc. is excited to announce our partnership with GSL Solutions. Together we have teamed up to provide you with some of the most creative and dynamic websites in the public sector.

March 7, 2019

 Leidos Digital Solutions, Inc. is excited to announce our partnership with GSL Solutions. Together we have teamed up to provide you with some of the most creative and dynamic websites in the public sector.

Through this partnership, Leidos DSI is now the exclusive seller of HillTop in the U.S. House of Representatives. HillTop is a quick-to-launch Content Management System (CMS) specifically designed for large government organizations. This CMS is easy to access, manage, and navigate–making it perfect for any skill level or device. 

Our website back-end is user friendly and integrates directly with your CRM system to allow your office to quickly and easily manage web content, including news updates, social media feeds, and multimedia support. By using HillTop, your team will also have the ability to create customized web forms, a critical part of any Congressional website. For example, on Rep. Adam Smith's website we made web forms a major focus of the website design to showcase the office's accessibility to its constituents.

Our design team understands that websites are for more than communication–they're about building your brand. We're excited to offer optional branding packages that will help you take your brand to the next level. For instance, in designing the website for the U.S. House of Representatives Committee on Foreign Affairs, we created a branding guide to inform design decisions from initial concept discussions all the way through to the launch of the site.

We also offer design templates that eliminate internal design debates and make your new website come to life as quickly as possible. Using our customizable templates, your Congressional website can be deployed in as quickly as a few days! We recently worked with Rep. Russ Fulcher to create a well-designed and intuitive website through our quick launch templates.

By choosing us to design your website not only will you benefit from the advantages of this powerful CMS but also from the support of our experienced design and development teams. Want to learn more? Invite us to your office for a free, in-person design consultation.