Most Recent Posts

How to Generate Newsletter Opt-Ins for Your Office

Secrets to growing and maintaining engaged email lists

June 19, 2019

Have you ever spent hours crafting the perfect email or postal mail campaign only to review the analytics and be disappointed by its performance? Have you ever wondered why your communications efforts aren’t yielding more results? It’s a common problem on Capitol Hill, in the private sector, and everywhere in between. Every leader knows that even the most brilliant communications strategy is only as good as its audience.
Leidos DSI is proud to offer digital advertising to our clients as another Franking-approved way to engage with constituents. Our waste-free digital advertising offering uses three hyper-accurate targeting methods for offices to promote upcoming events, announce legislative priorities, advertise constituent services, and communicate with less-engaged constituents via programmatic digital display and video ads. Considered a form of "direct mail for digital," our new digital marketing tools are a great way to supplement your office's printed mailings, but with clear and measurable results.

How to Drive Traffic to Your Website

Four tips for increasing traffic to your Member or Committee website.

May 14, 2019

Thanks to everyone who made it to our Web Design Workshop last night! We hope you had a great time chatting with us about branding, social media, and web forms. If you weren't able to make it to the event or want to learn a little more, here are some tips for driving traffic to your website.