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How and why your office should use A/B testing in IQ.
January 13, 2020
Grace CooperIf you're responsible for outreach in your office, chances are you've heard of A/B testing but may not have had the time to research or test it out. Well don't worry, we've written out everything you need to know, from what it is to best practices, down below.
We're here to help you prepare for the new year.
October 24, 2019
As we head into Q4 of 2019, it’s time to start thinking about the end of this year and the beginning of the next. As some Congressional offices start preparing for blackouts and others get ready to spend their end of year funds, it’s time to think about how your office can put its best foot forward for 2020. Read below for everything your office needs for another successful year.
IQ integrates with Broadnet to offer telephone town halls, an easy way to complement in-person town hall events and digitally engage with your constituents. Users can include interactive elements like real-time polls and live streaming video, and then import all data into IQ free of charge after the event. We’re here to discuss telephone town halls, pre-event auto-calls, custom social media plans, and more. Reach out to your consultant today to build a custom communications plan for 2020.
Update Your Hardware
We’re proud to be the only vendor on Capitol Hill that provides on-site installation in D.C. and your District Office with any new hardware purchase. We offer purchase, support, and installation for laptops (Mac/PC), desktops (Mac/PC), printers, scanners, smartphones (all major brands), and tablets (all major brands).
Please note: Are any of your computers still running Windows 7? If so, contact your SA to discuss replacing your hardware before Windows 7 end of life in January.
You may have heard that we now offer digital advertising services to Congressional offices! Reach your constituents in a new and personalized way with our location-based digital ads that save your office money and time. You determine the audience, goals, and budget--we do the rest. Contact our team to learn more about how our strategy is 11x more accurate than cookie-based targeting and doesn’t waste your advertising budget on targeting non-human internet traffic, such as bots.
Plan Your Outreach
Reach your constituents the old fashioned way: US Postal Mail. Provide your own design or collaborate with our artists to create a custom layout that will speak directly to your constituents, while we work directly with the Franking Office to get your mailing approved and on its way.
Refresh Your Data
You can’t have effective outreach without accurate contact information! When you buy your voter data through Leidos, you get the highest quality names, addresses, phone numbers, and email addresses imported directly into your CRM. Gain 24/7 access to our interactive demographic mapping tool and over 900 data points on your constituents, including occupation, education, family data, new mover status, and more.
Redesign Your Website
Head into blackouts with an engaging website. Our websites are built with HillTop, a Content Management System (CMS) designed specifically for government officials, not web developers. We offer fully customized websites and design support tailored to your office’s unique goals, priorities, and timeline. Our websites are responsive to mobile, easy to manage, and quick to launch. We also offer branding packages so you can bring a beautiful new look to your website and other platforms. As many offices head into blackout mode, it’s the perfect time to leverage your website as the main point of contact between you and your constituents.
Broken printer, buggy software, or slow laptop? We can fix it all. Our team of Microsoft and Apple-certified technicians and trainers keep your office running at maximum capacity at all times—on the Hill and in your district. Plus, when you combine your hardware purchase with a Leidos monthly IT maintenance plan, you get free installation for all new hardware at any office location!
What better time to refresh your knowledge of IQ than the beginning of the new year? Sign up for our webinars and classroom training, watch our elearning videos, or contact us to discuss on-site training for your district office. Whether you’re a new user or your IQ skills just need a little update, we’re here to service all of your IQ training needs in person and online.
Questions about any of the above? Contact us here or email firstname.lastname@example.org to learn more. Be sure to also read IQ Insider, our monthly newsletter on all things IQ, to learn more about IQ updates, training opportunities, and new Leidos DSI offerings and promotions. Click here to fill out our end of year order form (pictured below) and email it to your account manager to take advantage of our special year end pricing.